Group project
The Influencer
TV Show REBrand package
Timeline: 7 weeks
Role : Research, Concept, Design, Animation
The Influencer is a Korean reality TV series streaming on Netflix in August 2024. The program features 77 prominent
social media influencer from platforms such as YouTube, TikTok, Instagram, and Afreeca TV. Each episode presents different
missions, creating an intense social survival game.
This project is a collaboration between Jace Park and me, where we researched and developed a branding package for The Influencer.
The show's participants create unique content within rectangular platforms to capture the audience’s attention inside a confined
rectangular room. To win the survival game, they often reveal unseen aspects beyond the influencer frame. As a result, the rebranding
concept for The influencer is In Frame. Through analyzing the show, we extracted the keywords trendy, dynamic, and tension to rebrand
using a vibrant and intense color palette, and rectangular shapes representing In Frame as key design elements.
Concept

IN = Influencer, Space
Frame = Platform, Room, Celebrity
"The Influencer" is a survival competition show where 77 influencers compete for survival based on the level of
audience engagement they receive through live broadcasts and various missions. They create unique content
within the rectangular platform and strive to capture viewers' attention inside rectangular rooms. To win the prize
in this survival game, they sometimes reveal unseen sides of themselves beyond the an influencer frame.
The room serves as both a stage and a prison, reinforcing the connection between the frame and their confined
space. Therefore, the branding concept of The Influencer is In Frame.
Keywords

Show Intro Style Frames












Story board for show Intro


color palette

Vivid hues colors
Creativity and trendiness
Various gradients with a mix of colors
Various content and competition
Black as core color
Since the five colors palette feel too bright, add black as a core color to enhance
contrast and balance, created a stronger and more dynamic color palette
Typefaces
To express modernity and trendiness, the bold sans-serif Polymath is used as the main typeface.
To express a feeling of media and variety, Polymath italic fonts and CoFo Sans Pixel used in combination.
Polymath
Polymath Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*( )?+
Polymath Bold Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*( )?+
Cofo Sans pixel
Cofo Sans pixel
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*( )?+