Group project
The Influencer
TV Show REBrand package

Timeline: 7 weeks
Role : Research, Concept, Design, Animation



The Influencer is a Korean reality TV series streaming on Netflix in August 2024. The program features 77 prominent 
social media influencer from platforms such as YouTube, TikTok, Instagram, and Afreeca TV. Each episode presents different 
missions, creating an intense social survival game. 

This project is a collaboration between Jace Park and me, where we researched and developed a branding package for The Influencer.
The show's participants create unique content within rectangular platforms to capture the audience’s attention inside a confined
rectangular room. To win the survival game, they often reveal unseen aspects beyond the influencer frameAs a result, the rebranding 
concept for The influencer is In Frame. Through analyzing the show, we extracted the keywords trendy, dynamic, and tension to rebrand 
using a vibrant and intense color palette, and rectangular shapes representing In Frame as key design elements.
Click below for our Process Book


Concept
IN = Influencer, Space 
Frame = Platform, Room, Celebrity

"The Influencer" is a survival competition show where 77 influencers compete for survival based on the level of 
audience engagement they receive through live broadcasts and various missions. They create unique content 
within the rectangular platform and strive to capture viewers' attention inside rectangular rooms. To win the prize 
in this survival game, they sometimes reveal unseen sides of themselves beyond the an influencer frame. 
The room serves as both a stage and a prison, reinforcing the connection between the frame and their confined 
space. Therefore, the branding concept of The Influencer is In Frame.

Keywords
Show Intro Style Frames
Story board for show Intro
color palette







Vivid hues colors
Creativity and trendiness

Various gradients with a mix of colors
Various content and competition

Black as core color
Since the five colors palette feel too bright, add black as a core color to enhance
contrast and balance, created a stronger and more dynamic color palette
Typefaces
To express modernity and trendiness, the bold sans-serif Polymath is used as the main typeface.
To express a feeling of media and variety, Polymath italic fonts and CoFo Sans Pixel used in combination.


Polymath

Polymath Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*( )?+

Polymath Bold Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*( )?+


Cofo Sans pixel

Cofo Sans pixel
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
!@#$%^&*( )?+

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