Solo Production
Lyft Logo AnimationMotion Graphic
Timeline: 1 week
Role: Concept, Design
The Lyft logo symbolizes spontaneity, convenience, and the freedom to explore your city without the hassle of driving.
Its bold pink color and quirky font embody the spirit of this car-hailing company's fun and reliable service. Therefore,
I created various pink color palettes and dynamic movements to express the brand image that provides Lyft's convenient,
fast and fun service and driving experience.
research
Lyft is America's biggest driving service along with Uber. As we can see from the curved shape of the logo and
the pink color, it pursues a youthful and enjoyable brand image rather than Uber. The Lyft logo symbolizes spontaneity,
convenience, and the freedom to explore your city without the hassle of driving. Its bold pink color and quirky font embody
the spirit of this car-hailing company's fun and reliable service.
Story board
